Some of the methods used in advertising are unethical and unacceptable in today's society. To what extent do you agree with this view?
Sample Essay with Corrections
Expert Feedback
The essay demonstrates a clear understanding of the topic and presents both sides of the argument regarding unethical advertising methods. Key strengths include a logical structure with distinct paragraphs and relevant examples that support the main points. However, critical areas for improvement include addressing grammatical errors, enhancing coherence with better transitions, and providing a more definitive stance in the conclusion. Structural changes made include correcting subject-verb agreement, improving spelling, and refining the flow of ideas with cohesive devices. Suggestions for further improvements not implemented in the corrected version include expanding the range of vocabulary and providing more specific examples to strengthen the argument. The tone used is appropriate for an academic essay, maintaining a formal and objective stance throughout.
Detailed Scores
What this means:
The essay has a logical structure with clear paragraphs, but the flow of ideas could be improved. Some transitions between points are abrupt, which affects the overall coherence. Using more cohesive devices, such as 'furthermore' or 'in addition,' could enhance the connection between ideas.
How to improve:
- Use a clear paragraph structure
- Connect ideas with appropriate linking words
- Maintain logical progression
- Use referencing effectively
What this means:
The essay demonstrates a basic range of grammatical structures, but there are several grammatical errors, such as subject-verb agreement issues ('advertising play' should be 'advertising plays') and incorrect article usage ('a important' should be 'an important'). These errors affect clarity and accuracy. To improve, the writer should focus on proofreading for grammatical correctness and varying sentence structures.
How to improve:
- Use complex sentence structures
- Maintain grammatical accuracy
- Use a variety of sentence patterns
- Check for common grammar errors
What this means:
The vocabulary used is generally appropriate, but there are instances of repetition (e.g., 'advertising' and 'unethical'). Additionally, there are some spelling errors (e.g., 'morden,' 'informations,' 'definately') that detract from the overall quality. To improve, the writer should aim for a wider range of vocabulary and ensure correct spelling.
How to improve:
- Use a wider range of vocabulary
- Demonstrate awareness of collocations
- Avoid word repetition
- Use more sophisticated vocabulary accurately
What this means:
The essay addresses the prompt by discussing both sides of the argument regarding unethical advertising methods. However, the position taken is somewhat vague and could be more clearly articulated. To improve, the writer could provide more specific examples and a stronger conclusion that reinforces their stance.
How to improve:
- Address all parts of the task fully
- Support ideas with specific examples
- Develop each point thoroughly
- Stay relevant to the topic
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