The chart below shows global sales of the top five mobile phone brands between 2009 and 2013. Write a report for a university lecturer describing the information shown below. Summarise the information by selecting and reporting the main features and making comparisons where relevant.

Part 1 (Academic)
8.0

Sample Essay with Corrections

The chart illustrates the worldwide sellings ofales of the five biggest mobile phone brands from 2009 to 2013. Overall, all brands experienced an increase in sales over the period shown, with Samsung and Apple seeing the most significant growth. In 2009, Nokia was the market leader with around 440 million units sold globally. However, its sales remained relatively stagnant over the next four years, reaching approximately 450 million units by 2013. In contrast, Samsung's sales grew exponentially during this period, overtaking Nokia in 2012 and reaching around 450 million units by 2013, tohus becomeing the new market leader. Apple also saw impressive growth during the five-year period, with its sales increasing from around 20 million units in 2009 to over 150 million by 2013. LG and ZTE experienced more modest growth, with their sales figures rising from around 120 million and 50 million respectively in 2009, to aroundpproximately 70 million units each by 2013. In summary, while Nokia remained the largest seller of mobile phones inat the beginning of the period, it was overtaken by Samsung and Apple by 2013 due to their rapid growth in sales. LG and ZTE also saw increased sales, but on a smaller scale compared to the other three brands, with LG reaching about 70 million and ZTE also achieving similar figures by 2013.
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Expert Feedback

The essay effectively summarizes the main features of the chart, highlighting the trends in sales for each brand over the specified period. Key strengths include a clear overview and relevant comparisons, particularly between Nokia, Samsung, and Apple. However, critical areas for improvement include the need for more varied linking phrases to enhance cohesion and the use of synonyms to reduce repetition of terms like 'sales' and 'units'. The structural changes made include correcting 'sellings' to 'sales' and adding specific figures for LG and ZTE in the summary to enhance completeness. Further improvements could involve incorporating more varied vocabulary and linking phrases throughout the essay. The tone used is appropriate for an academic context, maintaining a formal and informative style.

Detailed Scores

Coherence And Cohesion
The essay is well-organized, with a logical progression of ideas. The use of cohesive devices such as 'however', 'in contrast', and 'overall' helps to guide the reader through the information. To enhance cohesion, the writer could use more varied linking phrases to connect sentences and paragraphs.
8.0
Grammatical Range And Accuracy
The writing displays a good range of grammatical structures, with mostly accurate usage. There are minor errors, such as 'sellings' which should be 'sales', but these do not impede understanding. The overall clarity and effectiveness of the writing are strong, justifying a high score.
8.0
Lexical Resource
The vocabulary used is appropriate and varied, with terms like 'exponentially', 'stagnant', and 'market leader' demonstrating a good range. However, there is some repetition of words such as 'sales' and 'units', which could be improved by using synonyms or rephrasing. For example, 'sales figures' or 'volume of sales' could be alternatives.
7.5
Task Achievement
The response effectively summarizes the main features of the chart, highlighting the trends in sales for each brand over the specified period. It provides a clear overview and makes relevant comparisons, particularly between Nokia, Samsung, and Apple. To improve further, the writer could include specific figures for LG and ZTE in the summary to enhance completeness.
8.0

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